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Artificial intelligence is changing how marketing works. It is not changing what makes brands matter. Generative AI can now write copy, create images, analyze consumer behavior, and automate large portions of the marketing workflow. For companies under constant pressure to...

Marketing has become exceptionally good at driving transactions. It has become far less effective at building brands. The rise of performance marketing platforms promised precision, attribution, and measurable return on investment. For many organizations, this reshaped how marketing budgets are...

Brands today talk constantly about culture. Social feeds are filled with trend-driven campaigns, moment-based content, and companies inserting themselves into whatever conversation happens to be capturing attention that week. On the surface, it can appear that brands are more culturally...