Artificial intelligence is changing how marketing works. It is not changing what makes brands matter. Generative AI can now write copy, create images, analyze consumer behavior, and automate large portions...

Marketing has become exceptionally good at driving transactions. It has become far less effective at building brands. The rise of performance marketing platforms promised precision, attribution, and measurable return on...

Brands today talk constantly about culture. Social feeds are filled with trend-driven campaigns, moment-based content, and companies inserting themselves into whatever conversation happens to be capturing attention that week. On...